Founder & Story

Photo taken by: Victoriaephotography

Deany Beauty is inspired by faith, purpose, and a desire to create something meaningful. At 22 years old, Carldine stepped into entrepreneurship with the release of Victory, a 21-day devotional rooted in her faith and belief in God’s guidance. As she navigated her 20s, God continued expanding her vision , eventually leading her into the beauty industry with a mission to inspire women through beauty, confidence, and purpose.

While exploring the world of cosmetics, Carldine noticed two major gaps: the lack of affordable, vegan, and cruelty-free beauty products for the everyday woman, and the absence of beauty brands that openly reflected Christian values. With this on her heart, she felt called to create a brand that would not only offer intentional beauty products, but also encourage women to embrace both their inner and outer beauty.

In January 2022, Deany Beauty was officially launched. The name “Deany” comes from a childhood nickname given to Carldine in the 5th grade , a name lovingly used by close family and friends to this day.

What began as a Christian-owned lip gloss brand has now evolved into a Beauty Discovery Hub ,  a curated space dedicated to highlighting Christian-led beauty brands, beauty professionals, self-care, and feminine community.

Today, Deany Beauty continues to grow through curated beauty discoveries, community experiences, and the Deany Beauty Collection , while remaining rooted in faith, authenticity, and purpose.

Now at 31 years old, Carldine hopes to inspire young girls and women to boldly pursue the vision God has placed on their hearts and to remember that beauty begins within.

“God is within her, she will not fall.” — Psalm 46:5